RBC    Canadian Open

Responsible for overseeing the design and production of on-course branding and signage, encompassing both print and digital assets, I spearheaded efforts to enhance the consumer journey through strategic brand positioning. By meticulously crafting visually impactful elements, we aimed to elevate the overall experience for event attendees and reinforce brand recognition. Additionally, following the conclusion of the 2019 event, I curated and produced a recap video that encapsulated the highlights and successes, which was internally showcased at RBC. This comprehensive approach ensured that our efforts not only left a lasting impression on consumers but also provided valuable insights for internal stakeholders, contributing to the continual improvement and success of RBC’s initiatives.