BMW, Matchmaker App

Lead the UX/UI design for an interactive game at the BMW activation space during the Rogers Cup in Montreal and Toronto. This innovative experience allowed spectators to discover their ideal BMW through a quick Tinder-style match quiz. Functioning like a personality test, the decision-tree quiz matched participants to one of twelve BMW vehicles based on their image preferences. Each image was carefully chosen to represent a personality trait or feature relevant to the cars, engaging users and fostering a deeper connection with the BMW brand.

Client

BMW Canada

Project Date

August 2019

Category

art direction · web/ux

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