Roots, Tuff Steps Content Series

Engaged in the global re-launch of Roots’ legendary Tuff Boot line, my team’s focus was to create a dynamic web-based content series. Tasked with motion graphics, video editing, presentation material, and logo design, I embarked on a multifaceted project to elevate the brand’s iconic product line. Central to the launch was the captivating narrative of Fred VanVleet, whose journey from perseverance to prominence resonated deeply with the audience. Through strategic storytelling, we highlighted Fred’s inspiring tale of resilience and self-belief, showcasing his pivotal role in the Toronto Raptors roster. This narrative was expertly woven into various social media and in-store outputs, ensuring widespread engagement and reinforcing Roots’ reputation as a purveyor of quality and authenticity.