The Collective, Whitepaper

Working closely with RBC and Wasserman’s women’s focused sports practice, The Collective, I led the design of a pioneering research study aimed at revealing the intrinsic value of women athletes. The resulting whitepaper, The New Economy of Sports, represents a groundbreaking endeavor, illuminating the intersection of consumer sentiment and behavior with the commercial potential of women professional athletes. Utilizing proprietary data and conducting custom research, the document provided commercial partners, including brands, sponsors, and investors, with invaluable insights into the untapped opportunities for driving impact through alignment with women athletes.