Kilmer Group, WNBA Toronto Launch

As the lead designer and art director for the WNBA’s expansion into Toronto, I collaborated with the Kilmer Group and the WNBA to establish a temporary brand identity before a team name was decided upon. This included a logo, color scheme, font system hierarchy, image/background treatments, and applications.

My role extended to the oversight and production of all print collateral for the launch event, community activation, and subsequent social media and web applications. Additionally, I was the sole editor of a recap video for the launch event.

The launch event, attended by notable figures such as Prime Minister Justin Trudeau, Ontario Premier Doug Ford, Toronto Mayor Olivia Chow, rapper Drake, and NBA stars Scottie Barnes and Kyle Lowry celebrated the WNBA’s first expansion outside the United States, with Toronto set to begin play in the 2026 season.