The Collective x RBC, Whitepaper

Client

The Collective

Project Date

November 2023

Category

art direction · presentation materials · social media

In collaboration with RBC and Wasserman’s women-focused sports practice, The Collective, I led the design of a groundbreaking research study that reveals the intrinsic value of women athletes. The resulting whitepaper, The New Economy of Sports, represents a pioneering effort to highlight the commercial potential of women’s sports through proprietary data and custom research.

By examining consumer sentiment, behavioral trends, and brand alignment opportunities, this document became a valuable resource for commercial partners, sponsors, and investors looking to engage meaningfully with women athletes and teams.

ROLE & CONTRIBUTIONS

Whitepaper Design & Layout:

Developed a structured, intuitive layout that balanced text, imagery, and data visualization to ensure a seamless reading experience. Focused on designing a document that was both aesthetically refined and highly functional for business decision-makers.

Data Visualization & Infographics:

Translated complex research findings into digestible visual narratives, using charts, graphs, and custom illustrations to emphasize key takeaways and insights.

Brand Alignment & Visual Identity:

Ensured the whitepaper’s design was consistent with The Collective’s brand identity, using a modern and empowering aesthetic that reflected the progressive nature of the research and its impact on the sports industry.

CREATIVE APPROACH

The design of the whitepaper needed to reflect both credibility and innovation, ensuring clarity while maintaining a visually engaging experience. The layout was structured to enhance readability and data visualization, with an emphasis on clean typography, compelling infographics, and a dynamic visual identity that aligned with The Collective’s brand.

Every design choice was made to support the impact of the research findings, making complex data accessible while reinforcing the influence and market potential of women’s sports.

RESULTS & IMPACT

It became a definitive resource for industry leaders, brands, and investors, providing clear insights into the growing commercial opportunities in women’s sports. By translating complex data into an accessible and compelling format, the document helped drive strategic discussions and investment interest in women athletes. Its release reinforced The Collective’s position as a leader in championing equity in sports, further strengthening its influence in shaping the future of the industry.