Air Canada Fan Flight

Responsible for the design of an immersive campaign which cemented Air Canada’s status as Canada’s premier airline while fostering customer loyalty and emotional connections through NHL sponsorships. This multifaceted project involved crafting a distinctive logo, developing print and digital collateral, and curating engaging social media content. Additionally, I conceptualized and designed a unique fan photo op display, strategically showcasing the campaign’s key messages. This interactive display traveled to each of the seven Canadian NHL team’s home arenas, further amplifying Air Canada’s presence and reinforcing its commitment to hockey enthusiasts nationwide.