Wasserman,
Athlete Management
Client
Athlete Management
Project Date
Ongoing
In collaboration with Wasserman’s Athlete Management team, I played a key role in developing brand identities and designing marketing materials for elite athletes, including Norman Powell, Russell Westbrook, Connor McDavid, and Auston Matthews. The goal was to enhance their market presence, leveraging social media and advertising to expand their reach and engagement.
By crafting tailored visual identities and strategic marketing assets, we positioned each athlete to connect authentically with their audience, elevating their personal brands beyond their performance in competition.
Brand Identity Design:
Developed distinct, athlete-specific branding systems, including logos, typography, and colour palettes.
Marketing & Social Content:
Designed digital assets, social media graphics, and promotional materials to elevate each athlete’s presence.
Content for each athlete was meticulously designed to reflect their unique personality, playing style, and audience appeal. From bold, high-energy visuals for dynamic athletes to elegant, minimalist branding for those with a refined presence, the creative direction was adaptable yet cohesive. A social-first approach ensured maximum engagement, with custom graphics, video content, and targeted ad campaigns amplifying their influence across digital platforms.
