BMW,
Rogers Cup

As BMW Group Canada transitioned from golf to tennis sponsorship, I played a key role in shaping their introduction to the sport through a multi-faceted brand experience at the Rogers Cup. This began with a high-energy video that established BMW’s vision and excitement for tennis, creating a memorable first impression for both internal stakeholders and fans.

Building on this momentum, I later led the UX/UI design for an interactive matchmaker game, allowing attendees to discover their ideal BMW model through a fun, personality-driven quiz. To reinforce BMW’s presence, I also designed bold experiential event signage, ensuring a seamless and premium brand experience throughout the tournament.

By combining dynamic storytelling, interactive engagement, and immersive branding, these initiatives helped BMW establish a strong and lasting presence in Canadian tennis.

ROLE & CONTRIBUTIONS
Video Editing & Motion Graphics:

Created BMW’s official introduction video, combining high-energy visuals, motion design, and dynamic storytelling to establish an exciting first impression of the brand’s entry into tennis.

UX/UI Design:

Led the design and user experience of an interactive matchmaker quiz, allowing Rogers Cup attendees to discover their ideal BMW model through an engaging, swipe-based personality test.

Experiential Event Signage:

Developed bold, high-impact signage and environmental graphics to reinforce BMW’s presence at the tournament, ensuring a premium and immersive brand experience.

CREATIVE APPROACH

The introduction video utilized fast-paced editing, motion graphics, and dynamic storytelling to build excitement around BMW’s foray into tennis. For the matchmaker game, the UX/UI was designed to be intuitive and engaging, leveraging image-driven personality choices to create a fun, interactive brand experience. Supporting these activations, bold and immersive event signage reinforced BMW’s brand presence, creating a seamless visual identity throughout the tournament space.

RESULTS & IMPACT

The introduction video successfully positioned BMW as a dynamic new partner in Canadian tennis, resonating with both internal teams and tennis fans alike. It set the stage for a compelling brand presence at the Rogers Cup, which was later reinforced by the interactive matchmaker game and experiential event signage, driving meaningful engagement and brand affinity on-site. Together, these initiatives established BMW as a key player in the tennis sponsorship landscape, blending powerful storytelling, interactive fan experiences, and immersive branding to ensure a lasting impact.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google