BMW,
Rogers Cup
Client
BMW
Project Date
August 2019
Category
art direction · event branding · motion graphics & video · social media · web/ux
As BMW Group Canada transitioned from golf to tennis sponsorship, I played a key role in shaping their introduction to the sport through a multi-faceted brand experience at the Rogers Cup. This began with a high-energy video that established BMW’s vision and excitement for tennis, creating a memorable first impression for both internal stakeholders and fans.
Building on this momentum, I later led the UX/UI design for an interactive matchmaker game, allowing attendees to discover their ideal BMW model through a fun, personality-driven quiz. To reinforce BMW’s presence, I also designed bold experiential event signage, ensuring a seamless and premium brand experience throughout the tournament.
By combining dynamic storytelling, interactive engagement, and immersive branding, these initiatives helped BMW establish a strong and lasting presence in Canadian tennis.

Video Editing & Motion Graphics:
Created BMW’s official introduction video, combining high-energy visuals, motion design, and dynamic storytelling to establish an exciting first impression of the brand’s entry into tennis.
UX/UI Design:
Led the design and user experience of an interactive matchmaker quiz, allowing Rogers Cup attendees to discover their ideal BMW model through an engaging, swipe-based personality test.


The introduction video utilized fast-paced editing, motion graphics, and dynamic storytelling to build excitement around BMW’s foray into tennis. For the matchmaker game, the UX/UI was designed to be intuitive and engaging, leveraging image-driven personality choices to create a fun, interactive brand experience. Supporting these activations, bold and immersive event signage reinforced BMW’s brand presence, creating a seamless visual identity throughout the tournament space.


