Canadian Live Music Association, Publication

Client

Canadian Live Music Association

Project Date

May 2021

Category

art direction · presentation materials · social media

Commissioned by the Canadian Live Music Association (CLMA), this publication was designed to bridge the gap between the live entertainment industry and Corporate Canada amid the challenges of the COVID-19 pandemic. With consumer behavior shifting and technological advancements reshaping audience engagement, the project aimed to inspire investment in Canadian live talent by showcasing digitally enhanced event opportunities.

Through a curated collection of insights, strategies, and partnership examples, the publication highlighted how brands could support and elevate live music through innovative, immersive experiences.

ROLE & CONTRIBUTIONS

Editorial & Publication Design:

Led the creative direction and layout design, ensuring an engaging balance between narrative-driven storytelling, photography, and data visualization.

Strategic Art Direction:

Developed inspirational visual concepts and thematic structures that aligned with the evolving digital event landscape, reinforcing the publication’s key messages.

Brand Partnership Storytelling:

Curated compelling case studies and partnership examples that illustrated the tangible benefits of investing in virtually enabled live music experiences.

CREATIVE APPROACH

The design and editorial direction of the publication needed to convey both urgency and optimism, positioning Corporate Canada as a catalyst for revitalizing the live music industry. The visual identity balanced sophisticated editorial aesthetics with bold, dynamic layouts, reflecting the energy and resilience of live entertainment.

The publication seamlessly integrated inspirational storytelling, tactical insights, and visually compelling data, ensuring that its message resonated with both corporate decision-makers and industry stakeholders.

RESULTS & IMPACT

The publication became a key advocacy tool for CLMA, demonstrating the viability and value of corporate partnerships in the live music industry. By presenting a compelling vision for the future of live entertainment, it helped spark conversations, influence decision-makers, and drive interest in innovative sponsorship models. Ultimately, the project played a role in reshaping how brands engage with live music, fostering deeper connections between corporations, artists, and audiences in a rapidly evolving entertainment landscape.