Canadian Live Music Association, Publication

Tasked by the Canadian Live Music Association (CLMA), my objective was to bridge the gap between the live entertainment industry and Corporate Canada amidst the challenges posed by the COVID-19 pandemic. Recognizing the shifting consumer behavior and technological advancements, my team embarked on a journey to create a publication that inspires investment in Canadian live talent through a digitally enhanced event landscape. Through strategic graphic design and art direction, I curated inspirational concepts, tactics, and relevant partnership examples aimed at showcasing the potential of virtually-enabled experiences. The publication served as a beacon, illustrating the opportunity for Corporate Canada to engage audiences in intimate, yet stimulating live entertainment experiences, thereby revitalizing the industry and fostering meaningful connections between artists and audiences.