CP Women’s Open, Rebrand

Leading the creative direction for the rebrand of the CP Women’s Open, Canada’s sole LPGA tournament, my focus was on cultivating a modern and contemporary image to resonate in an evolving market landscape. With the objective of retaining existing golf enthusiasts while enticing new audiences, the new branding was meticulously crafted to reflect a fresh and current perception. Bringing this vision to life, I oversaw the development of on-course signage including large format banner graphics and billboards, ensuring a 360-degree impact for spectators. Collaborating closely with CP, Golf Canada, and a media buyer, we orchestrated the design and distribution of advertisements across various channels, including digital, print, social media, and billboards, to amplify tournament awareness and drive ticket sales.