Fivepin Music, Brand Identity

Client

Fivepin Music

Project Date

October 2020

Category

art direction · brand ids · logo design · presentation materials · social media · web/ux

Fivepin Music is a music agency specializing in licensing, supervision, and original composition, connecting artists and brands through strategic sound. To establish a strong presence in the industry, Fivepin needed a bold and modern brand identity that reflected both the energy of music and its role in curation.

As the lead designer and creative director, I developed a comprehensive identity system, including a custom logo inspired by sound wave bars, designed to also resemble a five-pin bowling setup—a nod to the brand’s name. The logo, paired with a vibrant gradient colour palette, sleek typography, and dynamic graphic treatments, created a visually striking and adaptable identity that could live seamlessly across digital and physical applications. The brand extended into website design, social media assets, and printed collateral, ensuring a cohesive experience across all touchpoints.

ROLE & CONTRIBUTIONS

Logo & Brand Identity Development:

Built a scalable brand identity, including a custom logo, typography, colour applications, and background treatments.

Website & Digital Presence:

Designed an intuitive, high-impact website that showcased the brand’s services and music expertise.

Marketing & Collateral Design:

Created business cards, pitch decks, and social assets to establish a strong brand presence across platforms.

CREATIVE APPROACH

Through strategic art direction, I crafted three initial creative concepts, each tailored to amplify Fivepin Music’s unique personality and distinguish them in the music industry. These explorations focused on balancing professionalism with creativity, ensuring the brand could resonate with both artists and corporate clients.

The selected direction leaned into a bold yet refined aesthetic, with a custom logomark that merges sound wave bars with a five-pin bowling setup, a subtle nod to both music and the brand’s name. This was paired with a vibrant gradient colour scheme, sleek typography, and dynamic background treatments, creating a versatile and visually striking identity. The final system was designed for seamless application across digital, print, and motion, ensuring Fivepin Music had a strong and adaptable presence in the industry.

RESULTS & IMPACT

The refreshed branding positioned Fivepin Music as a standout player in the music industry, giving it a distinct and memorable identity that resonated with both artists and corporate clients. The adaptable system allowed the brand to scale across platforms while maintaining a cohesive and recognizable presence.