RBC, RBC Canadian Open
Client
RBC
Project Date
2016 - 2022
Category
ad campaigns · art direction · concept mockups · event branding · motion graphics & video · social media
As the title sponsor of the RBC Canadian Open, RBC had the opportunity to create a multi-dimensional brand presence through on-course activations, hospitality experiences, and large-scale signage. Working across various lines of business, including Avion, Global Asset Management, Wealth Management, Cross Border Banking, and Vantage, I played a key role in designing and executing bold, immersive branding that elevated RBC’s presence throughout the tournament. By balancing RBC’s corporate identity with the dynamic energy of live sports, I enhanced fan engagement while reinforcing RBC’s leadership in professional golf sponsorships.
On-Course Branding & Signage:
Developed large-scale graphics, sponsor placements, and wayfinding systems to enhance brand presence.
Digital & Print Marketing:
Developed advertising materials, social assets, and promotional content to drive awareness and engagement.
The on-course experience was designed to amplify RBC’s presence while reinforcing its reputation for premium, exclusive hospitality. Branding was seamlessly integrated into directional signage, wayfinding systems, and sponsorship placements, ensuring maximum visibility. RBC also activated its Avion Sky Lounge, a central hospitality hub offering unparalleled 360º views of play – a key touchpoint for high-value clients and cardholders. The recap video distilled these moments into a high-energy highlight reel, showcasing world-class competition, fan engagement, and RBC’s premium experience.
