Team RBC Golf, Website Redesign

Client

RBC

Project Date

May 2019

Category

I led the revitalization and redesign of the Team RBC Golf website, transforming it into a dynamic platform that highlights RBC’s impact on professional golf. The new website serves as a hub for showcasing PGA and LPGA players sponsored by RBC, as well as the brand’s broader golf initiatives and partnerships. By enhancing both functionality and aesthetics, the redesign provides an engaging and informative experience for golf fans, RBC stakeholders, and industry partners.

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ROLE & CONTRIBUTIONS

UX/UI Design:

Designed an intuitive, visually compelling interface that enhances user engagement and accessibility.

WordPress Development:

Led the end-to-end site build, ensuring improved site performance, responsiveness, and interactivity.

Content & Storytelling:

Structured the site to effectively highlight RBC-sponsored athletes and golf initiatives, strengthening brand storytelling.

CREATIVE APPROACH

The redesign prioritized seamless navigation, compelling visuals, and intuitive user experience, ensuring that visitors could effortlessly explore RBC’s golf sponsorships, player profiles, and initiatives. A modern, clean layout was implemented to reflect RBC’s prestige, while strategic use of imagery, typography, and interactive elements created a more immersive experience.

RESULTS & IMPACT

The redesigned website elevated RBC’s digital presence in the golf space, reinforcing its leadership in sports sponsorships. The improved user experience, streamlined navigation, and premium aesthetic positioned the platform as a go-to destination for golf enthusiasts and industry insiders alike.