Wasserman,
Hype Reel
Client
Wasserman
Project Date
April 2020
With the introduction of Wasserman’s newly established visual identity, I developed a high-energy brand hype reel designed to elevate business pitches and proposals. The goal was to create a compelling visual tool that would captivate prospective clients, reinforce Wasserman’s industry leadership, and drive engagement.
By blending motion graphics with strategic storytelling, the reel became a powerful asset in showcasing the agency’s expertise, impact, and dynamic presence within the sports, entertainment, and culture sectors.
Storyboarding & Narrative Development:
Developed a clear and compelling visual structure for the reel, mapping out key messaging points and aligning them with impactful motion sequences. Focused on storytelling techniques that emphasized Wasserman’s industry influence and success.
Video Editing & Sequencing:
Edited and structured the hype reel to maintain an engaging flow and high-energy pace. Selected and integrated curated footage, ensuring seamless cuts and alignment with Wasserman’s brand tone and messaging.
To ensure the hype reel aligned seamlessly with Wasserman’s brand evolution, I approached the project with a bold, high-impact motion design style. Utilizing dynamic transitions, kinetic typography, and curated footage, I crafted an engaging narrative that highlighted Wasserman’s core services, client success stories, and cultural influence. Every frame was designed to reflect the brand’s modern, forward-thinking aesthetic, creating an immersive experience that left a lasting impression on viewers.
